
Fino Premium Touch Hair Mask
Your Journey to Salon-Quality Hair at Home Starts Here In the world of hair care, where countless products promise miraculous
At Fino, we believe gorgeous, healthy hair should be safe, simple, and accessible for all. Our passion is creating effective formulas featuring natural oils, butters, and extracts that transform your locks.
It all started when our founder, Mary, struggled with dry, damaged hair and decided to take matters into her own hands. Driven by her background as a cosmetic chemist, Mary began crafting nourishing hair masks in her kitchen. Her creations left hair silky smooth and deeply conditioned.
In 2005, Fino was born. Our signature hair mask became a bestseller. Since then, we’ve grown into a beloved haircare brand offering a full range of products.
We make sulfate-free shampoos, creamy conditioners, lush masks, and serums catered to different hair needs. Key ingredients like argan oil, shea butter, and keratin proteins target concerns from frizz to damaged strands.
While we’ve grown over the years, our commitment to hair health and community remains. Our team of experts pours care into every formula. We engage with our hair family daily across social media.
At Fino, we don’t just create products—we empower your hair confidence. We can’t wait for you to experience the difference natural, nourishing care makes. Your locks will thank you!
Fino Premium Touch is a Japanese hair treatment mask featuring royal jelly, PCA and lipidure ex to make your damaged hair regain its energy, strength, smoothness and elasticity.
Fino Premium Touch Conditioner is a rejuvenating rinse-off conditioner for dry, damaged, and color/perm-treated hair. It moisturizes, strengthens, and repairs from the core.
Fino Premium Touch Hair Oil intensively repairs damaged hair, making it a great follow-up to the Fino Premium Touch Hair Mask. Ideal for dry or damaged hair from weather, UV rays, or treatments like coloring, it smooths texture and repairs even the smallest damage. The lightweight, non-greasy formula leaves hair feeling healthy and smooth, with a refreshing floral scent.
A rejuvenating duo for dry, damaged, and color/perm-treated hair, Fino Premium Touch Shampoo & Conditioner Set deeply moisturizes, repairs, and strengthens hair from the roots while restoring shine.
Fino Premium Touch Shampoo is a rejuvenating formula designed for dry, damaged, and color-treated hair.
Fino Premium Touch is a Japanese hair treatment mask featuring royal jelly, PCA, and lipidure that helps your damaged hair to regain its energy, strength, smoothness, and elasticity.
Our formulas are free of sulfates, parabens, phthalates, mineral oil, silicone, and other questionable ingredients. We focus on hair-loving natural oils, butters, and extracts instead.
All Fino products are 100% vegan and never tested on animals. We use thoughtful, ethical sourcing and production methods.
Our unique blends provide instant nourishment and long-term hair health without the salon price tag. We make top-notch care accessible.
Our targeted collection includes just the basics—shampoo, conditioner, mask, oil, and serum. We take the guesswork out of building your perfect ritual.
Formulas cater to different needs, from volumizing to smoothing. We have at least one perfect product for your hair!
Beyond top-notch products, we offer hair confidence boosting tips, inspiration, and support. Our hair experts are here for you!
I've always struggled with dry, brittle hair prone to split ends no matter what products I used. I picked up Fino's Hydrating Hair Mask on a whim and it's been a total game changer! The first time I used it, I couldn't believe how soft and silky my hair felt once I rinsed it out. Now I use the mask once a week without fail. My hair is more moisturized throughout the week and I've noticed way fewer split ends. I love how nourishing the formula is thanks to ingredients like avocado oil and shea butter. My hair has never looked or felt healthier. I'm officially a Fino convert for life!
As a guy with short hair, I never really thought much about hair products beyond basic shampoo and gel. But my hairdresser recommended I try Fino's Strengthening Shampoo and I'm impressed with the results. My hair has always been really fine and wispy, but after a couple weeks of using this shampoo I feel like my hair has more body and thickness. It still looks natural, just fuller. And it leaves my hair feeling really clean without being stripped or dried out. I think the keratin proteins are doing their job to reinforce my strands. I love that it's sulfate-free too. I'm very happy with this shampoo and my hair has never looked better!
I decided to go platinum blonde last year and absolutely fried my hair in the process. No matter what I did, my hair was dry, brittle, and breaking all over. I started using Fino's Renewing Hair Mask and it has nursed my hair back to health. The coconut oil and monoi are so nourishing and make my hair feel soft again instead of crispy straw. The shine it gives is amazing too - I get compliments on the glossy finish all the time now. This weekly treatment has been a total savior for my overprocessed hair. I can't live without it! It makes my hair feel strong, silky, and like itself again. I wish I had discovered it before I went platinum. If you have damaged hair, you need this mask. It's a holy grail for sure!
I have naturally super thick, wavy hair that tends to get frizzy, especially in the humid summer months here in Florida. Fino's Frizz Control Serum has been an absolute must-have for me this past year. Just a couple pumps smoothes out my hair, tames the frizz, and leaves such a nice glossy finish without making my hair greasy or crunchy. It also helps define my waves instead of just making my hair a poofy mess. I like applying it to my damp hair before letting it air dry. It really helps lock in moisture and keeps the frizz at bay even on hot, humid days. This serum is a staple in my haircare routine now. I can actually wear my hair wavy now without looking crazy! It leaves my hair soft and shiny instead of a puffball. Major fan!
As a new mom, I'm all about multitasking beauty products that actually work. My old hair routine went out the window once my daughter arrived. Fino's Shine Enhancing Oil has been the perfect quick solution for me. I just massage a few drops into the ends after a shower and my hair looks salon glossy and feels nourished. The argan and marula oils absorb so nicely and never leave my hair greasy. I love that a little goes a long way. This oil has been a sanity saver on those busy mom days when I don't have time for a full hair mask. It instantly livens up my hair, gets rid of any dryness, and leaves it so soft and shiny. I toss it in my bag for touch ups on the go too. It's the perfect easy way to keep my hair looking healthy and happy during this busy stage of motherhood when I'm lucky to find time to shower!

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Our signature blend of natural oils and butters packed with vitamins and antioxidants. We focus on clean, nourishing ingredients that actually transform hair, not just coat it.
Our Repairing Hair Mask is specially formulated with mango butter and biotin to deeply hydrate parched strands and reconstruct from within.
Our Volumizing Shampoo with biloba extract and panthenol will help thicken and strengthen strands. Follow with the Frizz Control Serum to smooth flyaways.
Yes, our Clarifying Shampoo is designed to gently remove buildup, impurities, and residue that can cause irritation. Follow up with the Hydrating Hair Mask for relief.
Absolutely! In fact, we recommend layering different Fino products to maximize the benefits for your hair. Try the Renewing Hair Mask with Shine Enhancing Oil for extra nourishment.
We suggest applying it to damp hair before styling and again before bed on more humid days when frizz is likely. You can use it daily though if needed.
Definitely! All Fino formulas are safe and gentle for all ages. Our Strengthening Shampoo and Replenishing Conditioner are great for teenage hair.
Congrats! Yes, our products are 100% safe and free of harsh chemicals, so feel free to use any Fino formula. The Color Protect Conditioner is great for expectant mamas.
Absolutely not! All Fino products are 100% cruelty-free and never tested on animals.
We proudly make all our products in our London-based facility. Our hair experts oversee every step from sourcing ingredients to bottling.
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